Makers of a range of frozen drinks from the Netherlands are hoping to take the UK party scene by storm this winter.
Freaky Ice is a range of fruit-flavoured, malt-based drinks with an abv of 4.2%. Packaged in individual 50ml servings, the rectangular aluminium pouches should be frozen before serving.
"No one forgets the first time they enjoyed a Freaky Ice, it's that exciting," said Peter Kyle, business development manager for UK importer Icekicks.
The company is aiming Freaky Ice at both the on and off-trade and is initially launching it in three flavours: Cherry Fusion, Lemon Stinger and Passion Cocktail.