Sainsbury is to give Glasgow schoolchildren free fruit as part of a three month initiative aimed at boosting their fruit and vegetable consumption. The project runs from January to March in 14 Glasgow primary schools. If it works, it will be rolled out further. "It could be used as a template for the government or Sainsbury may get involved with other local authorities," said a spokeswoman. The project builds on the IGD backed Bangor University Project ­ sponsored by Sainsbury, other retailers and the Fresh Produce Consortium ­ which encourages children to see eating fruit as "cool". {{NEWS }}