All Fresh produce articles – Page 189
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Jersey turns on lifestyle appeal
Younger consumers are being targeted as part of a £1m campaign to promote Jersey Royal potatoes.The trade and marketing campaign, which will see the potatoes back on TV after a two-year break from next Monday, will have a lifestyle focus...
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Satsuma protection
Tesco is launching a campaign to protect supplies of satsumas, threatened by a downturn in world demand.The retailer claimed that because the fruit’s popularity is waning in other countries, growers were switching to more profitable...
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Calypso’s full of character
Calypso is bringing out his and hers juice drinks for kids. An orange juice aimed at boys features Spider-man while a blackcurrant and apple flavour targets girls with the Groovy Chick character.Marketing director Richard Cooke said the...
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Bertie takes Bassett’s Allsorts on from liquorice
Cadbury is adding a new fruity addition to its Allsorts line-up.Bassett’s Fruit Allsorts debuts next week without so much as a trace of liquorice to be found.And the new variant, available in 215g bags, will benefit from a £2m round of...
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Cape focuses on South Africa
Capespan is to drop the use of its famous Cape brand on fruit grown outside South Africa and Namibia,following a vote of its grower board. Over the years, the company has built up a portfolio of fruit from other countries such as New Zealand...
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Nestlé’s newcomers centre on fruit
Nestlé is getting fruity with its latest round of new products.The confectionery giant is adding an orange variant to its KitKat Kubes offering.And it has given kids’ favourite Smarties a new twist with a new Fruity format which will see...
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Premier Foods promotes Bolton to MD at MBM
Premier Foods’ commercial director Stephen Bolton has become managing director of MBM, its potato processing and packaging subsidiary, based in March, Cambridgeshire.He replaces Ian Craig, who will leave the company immediately along with John...
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Haribo revs up new range
Haribo Dunhill has launched a new range fruit flavoured gums shaped like Formula One racing cars into the independent sector.Managing director at Haribo Dunhill, Helmut Mager, said the launch would coincide with plenty of media focus on...
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Tea with plenty of Latitude
Metro Drinks aims to make a splash in iced teas with a four strong ready-to-drink range called Latitude.Rolling out now, the quartetincludes traditional Lemon and Peach flavours, a more unusual Mango Green tea variant and a Light Peach...
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Ready for a Kracks at it
A new range of tubed potato snacks has its eye on Pringles’ throne. Essex-based importer Food & Drink Brands International is introducing Kracks to the UK market as a direct rival to Procter & Gamble’s £142m brand (The Grocer Top Products Survey...
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Tropicana employs a chorus line
A trio of singing and dancing parrots are the stars of a new £5m TV advertising campaign for Tropicana fruit juice.Kicking off this weekend, the executions are the brand’s first to be made specifically for the UK market and mark the start of a...
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A million prize booty from Kellogg
Kellogg is aiming to squeeze some extra sales out of its fruit snacks range with its biggest ever promotion across Screamin’ Fruit Winders and Screamin’ Fruit Spurters.New special packs will feature a Fruity Booty instant-win promotion offering...
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Longer life packs ready to roll
Fruit and vegetable packaging could be on the edge of a long-life breakthrough, manufacturers have claimed.
David Wilkinson, sales director of Long Life Solutions, said modified interactive film can enhance freshness and shelf life while… -
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Fruit set a new record
The first English glasshouse strawberries are set to hit supermarket shelves two weeks earlier than normal.The first token pickings were delivered to Sainsbury this week by the Summerfruit Company, a venture between Redbridge AFI and Worldwide...
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Excelling in their field
Innovation, diversification and commitment are the hallmarks of the NFU Excellence Awards national winners. Julian Hunt reportsTake a carrot grower, a cheese producer and a farm shop retailer, and what do you get? Three of the...
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Sainsbury’s mango scrum down
Importers are getting creative in a bid to boost mango consumption in the UK.Birmingham-based importer Minor, Weir and Willis, the UK’s biggest handler of fresh mangoes, is set to work closely with Sainsbury to organise a number of instore...
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Doubting the dilutable
Buyers have expressed doubts that consumers will be able to differentiate Britvic’s new Robinsons for Milk dilutable squash from milkshake lines.Rolling out next week, the soft drinks specialist’s new line, which contains 10% fruit juice, comes...
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Cash back on Cwella
Fruit juice drink brand Cwella is launching a ‘Try me free’ on-pack promotion across its range in an attempt to encourage trial.From this weekend, until stocks last, the money-back offer will run across the brand’s TM Retail, Costcutter and...
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E&J Gallo aims to ease the choice for new drinkers
Ernest & Julio Gallo is adding generic red and white wines to its Californian Sierra Valley brand. Aimed at entry level wine drinkers who want the familiarity of a brand but are confused by grape varietal terminology, the additions will retail for...
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Juicy Fruit’s spring clean
Wrigley hopes to squeeze extra sales out of its Juicy Fruit brand with a new pack design.The company also plans to raise investment behind the variant with a “significant media support programme” .The spring clean for Juicy Fruit coincides...