Alpro extends brand into coconut milk

Alpro has further diversified its portfolio of milk alternatives by launching a coconut drink.

Alpro Coconut Original went into Waitrose in mid-March and is set to roll into Tesco shortly (rsp: £1.69).

Marketing controller Tim Smith said Alpro had a track record of successfully stretching beyond soya, as seen by its move into almond and hazelnut drinks.

Alpro Coconut was “best in class in terms of taste,” he claimed.