Kerry Foods is launching a new TV campaign for Cheestrings, which will highlight its calcium content and ‘real cheese’ credentials.
Going live on 20 March, the ads will tie in with Cheestrings’ ‘Brave Bones Club’ online push. The club encourages kids to be active and carry out a range of fun ‘brave tasks’ while emphasising to parents that Cheestrings is “real cheese made fun” and a good source of calcium.
The new ad will run across TV, cinema and on demand, and will feature the Mr String character.
Kerry is also launching a new on-pack promotion in April, offering shoppers the chance to collect a range of specially designed ‘Bonkersly Brave’ game cards.
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