Poultry giant Moy Park has extended its portfolio with a branded food-to-go range inspired by world cuisine but made with 100% British chicken.
The Good To Go line comprises Moroccan, Italian and Spanish tapas (rsp: £2.50); Mexican-, Moroccan- and Italian-based chicken mezze (rsp: £2.79); and Spanish- and Mexican-style chicken koftas (rsp: £1.79). Three ‘chicken ‘n’ dip’ products with barbecue, Caribbean and ketchup dips complete the range (rsp: £1.50). All products carry the Moy Park brand.
Moy Park brand manager Paul McGurk said with demand for “innovative products” in the food-to-go category, Mediterranean flavours in particular have shown significant growth over the past five years.” The brand’s “vibrant packaging” would ensure consumer interest, he added.
A major supplier of own-label poultry to the mults, Moy Park’s portfolio also includes the Castle Lea range, which comprises roasted chicken fillets, legs, drumsticks and whole chickens together with flavoured wings and sliced breast pieces for sandwiches.