Yeo Valley is aiming for a bigger slice of the zero-fat yoghurt market with the launch of a range called Noughty.

The 0% fat single-serve pots come in raspberry & vanilla, blueberry & blackcurrant, fig & honey and mango, lime & lemongrass flavours.

Like the rest of the Yeo Valley-branded yoghurt range, they are made with organic ingredients.

The full range will launch in Waitrose at the end of May, with listings in Sainsbury’s for three of the flavours to follow in June (rsp: 89p per pot). They will launch at an introductory price, which has yet to be set.

Yeo Valley already sells 0% fat big pot yoghurts and a granola breakfast pot containing 0% fat yoghurt.