Yokel yoghurt

New yoghurt brand Yokel is seeking investment through crowd-funding website Kickstarter to launch the latest yoghurt range boasting all-natural ingredients.

The brainchild of entrepreneur Tom Ley, Yokel contains low-fat Greek-style yoghurt, fruit, grape must and pectin and comes in four flavours. Ley has a site earmarked for production and is seeking £14,000 investment.

The 140g pots (rsp: £1.39) contain 30% fruit, 100% British milk and all ingredients are natural.

Rachel’s launched a new range of Greek-style natural yoghurts this month and in August Emmi UK launched Emmi Pure Swiss yoghurts containing just fruit, yoghurt and sugar.