All Frozen articles – Page 81
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News
Murphy to oversee UK Birds Eye development
Birds Eye has brought in Anne Murphy to lead its UK team and oversee the brand as the business undergoes a major shake-up.Murphy will be the new general manager for Birds Eye UK, which currently has sales of over £520m and a portfolio of...
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Availability
Asda Eastbourne, East Sussex. 1 This store had run out of McCain hash browns and did not stock Mars bars in a 6-pack, as requested on our shopper's list, only in a 9-pack. Our shopper said the store was very busy with...
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McCain: bitter disappointment
Sir; While your new campaign against the Nutrient Profiling Model may have good intentions, it was bitterly disappointing to read and see oven chips being inaccurately tagged as a food 'with no nutritional value'. McCain oven chips are...
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Vegetarian cabinets dominated by Quorn
Featured space promotions for vegetarian brands have made a slow start in 2007. In data captured from 1 to 27 January 2007, only Quorn and Grassington's have recorded offers. Quorn's activity so far this year has been on cottage pies in...
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Skinny Cow turns up low-fat fruity appeal
Richmond Foods is making a foray into iced smoothies with the launch of a range of smoothie sticks under its Skinny Cow umbrella. Hitting the shelves at the end of next month, Skinny Cow Smoothies will be available in two flavours,...
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Availability
Asda Burgh Heath, Surrey. 2 This store failed to provide either McCain Smiles or own label Scotch eggs. Our shopper said the store was tidy but there were shelf-stackers and packing trolleys in the aisles. Staff were helpful and...
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Frozen spuds become luxury item at McCain
The humble spud is the latest food item to spawn premium freezer variants in an attempt to chip into the stagnant frozen sector. McCain Foods hopes to inject some life into the frozen food aisles by bringing out the luxury Potato Gourmet...
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Maltesers and Milky Way get in with the cool
Maltesers and Milky Way are the latest confectionery lines to hit ice cream cabinets. Tubs of Maltesers Ice Cream Bites - available exclusively in Tesco for £2.99 - consist of 15 bites of ice cream dipped in milk or white and dark...
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Ice cream revamped as 'wholesome pleasure'
Unilever is attempting to change the consumer perception of ice cream from a fattening treat to "wholesome pleasure food". The new £25m brand strategy for Wall's involves a new strapline: 'An Honest Scoop of Daily Pleasure', a new visual...
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Pizza giants give kick to ailing frozen sector
Goodfellas has announced plans to relaunch its Deeply Delicious frozen brand while rival producer Schwann's is investing £5m in its Chicago Town range, in an attempt to grow the struggling frozen pizza category. Despite topping the...
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Climbing the ladder
How did you get where you are today? My career in chilled foods started as a graduate with McCain Foods in 1983 and developed in both operational and commercial roles at Sun Valley, Geest, Tinsley Foods and Hazlewood Foods, additionally working...
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Birds Eye factory to close
Birds Eye, the frozen foods brand acquired last year by private equity group Permira from Unilever, is closing its factory in Hull with the loss of 490 jobs.The company blamed inheriting a business with “unsustainable over-capacity” for the...
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Findus recalls skewers
Findus has withdrawn certain batches of its gourmet salmon skewers due to the presence of crystal violet, an illegal veterinary medicine.The chemical dye is not allowed in food in the European Union.The affected product is Findus...
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Glass contamination prompts more product recalls
A further seven frozen ready meals have been withdrawn from Asda due to possible glass contamination. Last week, Asda withdrew 24 ready meals because the rice in the products could contain small fragments of glass. Sainsbury's and Birds Eye...
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Brand giants are listening
Coke, Walkers, Birds Eye, Magners and Pringles are among the major brands that have grown in value - in some cases spectacularly - this year, as the industry shows it can respond to consumer needs without government intervention. The...
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Buyer's View
Frozen food is a great category, delivering fresh, quality, convenient products. However, with some sectors having an average of more than 60% of sales on promotion, it has once again shown a total decline in value, even though volume is...
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A year-long ice cream impulse
Ice creams - particularly impulse formats, flew off the shelves this year, as the long hot summer tempted consumers towards the freezer. The handheld sector showed impressive growth of 7.6%, while ice cream tubs also grew, although at a less...
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Star Product: a taste of the gastropub
Birds Eye's Pub Specials range gives consumers a taste of their local gastropub without having to fork out the heavily inflated prices that tend to accompany such establishments. Developed in partnership with Paul Yaxley, a top chef at the Fox &...
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Aah! Those pies have it
RHM Frozen is extending its range of Bisto frozen savoury pies, with two 220g individual lines for larger appetites. The company is building on the brand's ongoing 'Aah! Bisto family night' theme and claims the newcomers fill a gap in the...
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McCain oven chips go for a green light
McCain has developed what it claims is the first oven chip to score green across the board under the FSA's traffic light labelling system. Its new Rustic Oven Chips are cut thicker than standard products and also have the skins left on....