All Frozen articles – Page 84
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Premier Foods may be looking to snap up Birds Eye
Premier Foods is believed to be weighing up a bid for Birds Eye if owner Unilever decides to offload the frozen foods brand.Unilever recently revealed it was reviewing strategic options for its European frozen food business, including Iglo,...
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On the Campaign Trail
Birds Eye Budget £1.4mManufacturer UnileverThe first TV ad for Birds Eye peas for seven years features the Birds Eye veg as a gleaming ‘pea car’, arriving in top condition at consumers’ doors, while a fresh pea car disintegrates...
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Alternative desserts are US
Chicago Town has declared its intentions to become the UK’s leading frozen food brand by branching out into desserts.Seven products are launched on October 3 in a move that will make Chicago Town a complete solution for a night in.Five...
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Aunt Bessie gets on gravy train
Aunt Bessie’s has put the final piece in place to enable consumers to cook a complete dinner from frozen, with the launch of a frozen gravy brand.The company, which already offers pies, roast potatoes, stuffing, Yorkshire puddings and a range...
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New Cheviot post for Rigarlsford
Cheviot Foods, manufacturer of products including Chicago Town potato wedges, Bisto roast potatoes and Aunt Bessie’s honey glazed roast parsnips, has appointed Tina Rigarlsford to the newly created position of marketing manager.Rigarlsford...
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Solero trials ‘ice-shake’
Wall’s is trialling a Solero-branded ‘ice-shake’ drink in selected outlets, The Grocer has learned.Fruit ‘n’ Ice is a 170g bottle of exotic fruit juice with suspended sorbet ice particles. It is being tested in 23 convenience outlets over the...
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Findus returns to sweeter stuff
Findus is making a return to the sweet frozen category with the launch of Flips filled pancakes.The line is being launched in six flavours – Choc ‘n’ Roll, Super Strawberry, Really Raspberry, Cheese & Ham, Mexican Cheese and Chilli Beef...
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Traditional fare breeds success
Specialist brands in traditional British fare have kept the home fires burning with Aunt Bessie’s extending its range of meal accompaniments and Bisto introducing Mash Topped ready mealsWhere most manufacturers have tended to extend...
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Schwan’s merges pizza brands
Schwan’s is merging its two pizza brands, launching products under the Chicago Town label and investing £2m in television advertising to further its goal of becoming one of the top frozen food suppliers.From April, premium offering Freschetta,...
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The Acid Test
>>consumers and buyers give their views on the latest launchesChicago Town potato WedgesFrom: Schwan’sSchwan’s has teamed up with frozen potato product manufacturer Cheviot Foods to launch a...
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Working Week
>>john hendy, commercial director, tryton foodsJohn Hendy had his work cut out when he returned from holiday last week and found some of his company’s Aunt Bessie’s products were caught up in the Sudan 1 crisis.But he...
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Wall’s Magnum comes to its Senses
Unilever aims to reverse a double-digit drop in the fortunes of its Wall’s Magnum ice cream brand with a new limited edition range for 2005.Backed by a £6.5m advertising spend, including TV, the limited edition Magnum 5 Senses – in Touch,...
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Unilever sale
Unilever has sold its western Europe frozen pizza and baguette business to German food giant Dr Oetker.The company supplies retailers across Germany and Benelux, and has been bought for an undisclosed amount.Dr Oetker, which in the...
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Birds Eye plant axed
The closure of Unilever’s Birds Eye factory in Grimsby should not be seen as evidence that frozen food is in terminal decline, the British Frozen Food Federation has insisted.Speaking after Unilever announced plans to close its Grimsby frozen...
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Schwan’s frozen puds debut
Schwan’s is bidding to fill the gap created by the demise of Hibernia Foods and its Sara Lee brand with a 20-strong range of frozen desserts.Known for its pizza brands Chicago Town and Freschetta, Schwan’s is entering new territory with the...
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Schwan’s goes to town on Pot Pies
Frozen pizza manufacturer Schwan’s is taking its Chicago Town brand into new territory with the launch of two frozen single-serve meat pies.Chicago Town Pot Pies come in chicken & vegetable and steak & vegetable varieties. Each is filled with...
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Aunt Bessie’s ambition grows
Tryton Foods is adding five new ready meals to its Aunt Bessie’s frozen potatoes to puddings portfolio as it embarks on an ambitious bid to double the £110m brand’s value.The company, which has scored one of the grocery industry’s biggest...
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Pearce relinquishes his trustee role with Caravan
Former Birds Eye Wall’s sales director Tony Pearce retired from his last public office on Wednesday when he stood down as chairman of the trustees of the grocery charity Caravan. He was replaced byUnilever Bestfoods sales director Tony...
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Chicago Town rolls out microwaveable snack range
Schwan’s is expanding its Chicago Town offering with the launch of a new snacking range.
Chicago Town Wraps are rolling out to freezers in Iceland filled with one of four flavours – chilli beef, fajita chicken, roast vegetable and ham & cheese…