All Frozen articles – Page 87
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News
Return of Lean Cuisine
Slimmers’ stalwart Findus Lean Cuisine brand is making a mid September comeback with new ranges, new recipes and revamped packaging. The six strong Classic range comprises six 97% fat free versions of Findus favourites, including Chicken Curry and…
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News
Some real' temptation
Birds Eye is putting £2.6m behind the launch of two new frozen chicken products, Honey & Mustard Chicken and Thai Chicken. The products, rsp £1.99, will be pitched as having real food values and ingredients even though they are frozen. Birds Eye...
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News
Wall's Direct delivery is off the road
Birds Eye Wall's is scaling down its controversial Wall's Direct delivery network for impulse ice cream. The company said it was cutting its contracted out distribution operation in light of the changes ordered by trade and industry secretary...
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News
A tubby Hubby
Ben & Jerry's is putting £1m an increase of 25% behind five new ice cream flavours this year to build on last year's growth, which it claims at 152%. The first flavour off the blocks in mid April is Chubby Hubby invented by a "circumference...
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News
Findus looks to growth backed by Swedish cash
A new management team has taken over at frozen food specialist Findus, promising an aggressive and entrepreneurial spirit that "will show our competitors we are back in business". The two new appointments, are both from Nestlé, which sold Findus...
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News
BEW: fast frozen success
Believed to be the biggest distribution centre of its kind in the UK, Hams Hall is cutting costs and offering flexibility to retailers large and small Birds Eye Wall's says its Hams Hall national distribution centre near Birmingham has brought a...