Fearne and Rosie range

Fearne and Rosie is on a mission to reduce the amount of sugar consumed by kids

Kids’ jam brand Fearne & Rosie has turned to the crowd to help fund its expansion, with a campaign backed by Giles Brook and the founder of Pip & Nut.

The business is hoping to raise £200,000 on the Seedrs platform as it seeks to continue its efforts to reduce the amount of sugar consumed by children.

Fearne & Rosie – named after founder Rachel Kettlewell’s two children – makes a range of jams, honey and spreads aimed at kids, using all natural ingredients, no palm oil and containing 40% less sugar than standard brands.

The business has grown rapidly since launching in 2018, winning nationwide listings with Waitrose and Ocado, and local distribution in Yorkshire, where the brand is based, with Morrisons.

It is on track to record annualised revenue of £5m in the next three years and is in talks with several supermarkets about further distribution gains in 2022, as well as exploring export markets.

Fearne & Rosie also has ambitious plans to build its sustainability credentials and charitable partnerships, with a B Corp registration pending.

It will use the money from the crowdfunding round to promote the brand and market it in retailers, expand its team and bulk up working capital.

Serial entrepreneur Giles Brook, who partnered with Fearne & Rosie last year after the business turned down a £40,000 offer on BBC’s Dragons’ Den, is part of the latest fundraising effort, following on from his earlier investment.

Pip Murray, the founder of nut butter brand Pip & Nut, is also involved in the round, alongside former England rugby player Will Greenwood.

Brook said: “Every category needs a challenger brand led by an outstanding founder and Fearne & Rosie, through Rachel, is incredibly well placed to incrementally ignite the world of jam through her great tasting more-fruit, less-sugar products bringing consumers healthier, tastier and happier foods.”

Murray added: “The jam category is ripe for disruption and Fearne & Rosie is perfectly positioned to take share.”