Healthy ready meal brand MunchFit is set to fire the gun on a £1m crowdfunding campaign as it looks to expand its retail distribution and launch the Fuel range in major supermarkets.
Founded by personal trainer Angus Fay in 2013, the London-based business produces a retail range of premium ready meals, provides a DTC home delivery meal plan service tailored to fitness goals and operates cafes for upmarket gym chain Equinox UK and Barry’s Bootcamp.
It is seeking £1m in a crowdfunding pitch going live on Crowdcube tomorrow (Thursday 25 March), and will overfund to a maximum of £1.1m.
MunchFit has already raised £800,000 from institutional investors and wealthy individuals, including Made in Chelsea star and entrepreneur Spencer Matthews, who owns the low-alcohol spirits start-up CleanCo. It hopes to hit its £1m target by raising a further £200,000 on the crowdfunding platform.
The funds will be used to open five more cafés, launch the Fuel range into major supermarkets, improve the website and ecommerce platform, and grow its team to help expand into new business areas.
“Post-pandemic, there is an increasing appetite for high-quality, health-conscious products, and we’re confident that MunchFit can deliver more than healthy returns,” Fay said.
MunchFit’s retail range is currently stocked by Planet Organic, Ocado, Amazon and As Nature Intended.
The business was forced to pivot last year into DTC home delivery after its cafes closed during the coronavirus pandemic. Its ‘Meal Plans’ service creates tailored menus at a London production kitchen to send to customers nationwide.