Product Focus

Trip makes a range of four CBD drinks and two oils

CBD start-up Trip has secured a £10m investment to fuel its rapid growth and bring the brand to a mainstream customer base.

Launched by husband-and-wife team Daniel Khoury and Olivia Ferdi in 2019, the brand’s range of CBD drinks and oils are stocked in 11,000 stores, including Sainsbury’s, Holland & Barrett, Boots, Ocado, Selfridges and Harrods, as well as foodservice and hospitality chains such as The Ivy, Brewdog, Leon and Benugo.

It has also won distribution overseas in French supermarkets such as Monoprix and in LA in Erewhon Market, and is the exclusive CBD supplier to international hotel group and private members’ club Soho House & Co.

The £10m investment – raised from entrepreneurs, business leaders and angel investors – will be used to continue to drive the growth of the Trip community and deepen international distribution.

Trip claims to hold an 88% share of the UK’s CBD drinks market and said it experienced 500% year-on-year growth in the first half of 2022. However, the premium brand did not disclose any revenue figures.

It credits social media for driving its rapid growth and building a community, winning new customers from word-of-mouth via shared posts on various platforms.

“Since discovering the power of CBD through an incredible personal experience, our mission has always been to share calm in the everyday chaos, with next-generation wellbeing products to power your lifestyle and help care for your mental health,” Ferdi said.

“Helping to open up conversations around stress and anxiety, we’re excited to create a community across the globe, harnessing the power of plants to find their calm.”

Trip offers a range of four CBD drinks and two different oils.