Eco-cleaning brand Wilton London has surpassed its initial £400K crowdfunding target as it targets 300% growth.
The B Corp startup – which makes laundry care and cleaning products with non-toxic, plant-derived ingredients – is currently overfunding, having so far raised £435K from 360 investors on Crowdcube with nine days left to go.
The company has valued itself at £4m and was targeting 300% growth this year, it said. Its online shop had attracted more than 12,000 digital customers to date, it added.
Prior to the raise, Wilton was fully boot-strapped and had achieved its growth organically, it said.
Co-founder Mike Perry said Wilton was “on a mission to become the best-loved eco-cleaning brand in the UK and to ultimately grow our eco-friendly and plant-based cleaning products offering across Europe”.
“Eco-friendly cleaning products are currently experiencing six times the level of growth of conventional products, creating a £500m gap in the UK market alone over the next four years”, he said.
In April, the brand was selected for the Virgin Collective Impact Programme, a scheme designed to help ethical businesses maximise their potential.