After delaying its launch of the Beyond Burger until further notice, Beyond Meat this week said it now aims to launch its first UK product this autumn.
As revealed by The Grocer last week, the brand was forced to scrap its planned August launch over concerns it would be unable to fulfil demand. This week, it rescheduled its Tesco rollout for autumn in a bid to “ensure we have enough product to keep shelves full”.
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