Masterfoods aims to warm up sales figures for its Galaxy Ice Cream range by adding three new products to the line-up.
Timed to coincide with a packaging revamp that brings the whole range into line with its confectionery parent, the new offerings include Galaxy Dreamy Caramel Bars and two new 500ml tub variants.
The first of these will hit freezers as a four bar multi-pack (rsp: £2.40) and features caramel ice cream surrounded by Galaxy chocolate.
Meanwhile, Triple Chocolate Temptation and Blissfully Creamy Vanilla join the tubbed portfolio, both at an rsp of £3.15.
All three launches will be supported by a £1.3m multi-media campaign, not including television, which breaks next month.A spokeswoman said that the company expected the new packaging and lines to boost sales.