Britvic has teamed up with gaming giant PlayStation 2 for an on-pack promotion on its Tango range which offers the chance to appear in a video game.
There are also 74,000 other PlayStation prizes up for grabs, including consoles.
The promotion is part of Tango's £11m marketing support this year. It begins next week and will be carried by all Tango formats and flavours. Consumers need to register on the website to be eligible to appear in the game and must text the code on each pack to find out if they have won.
The promotion is aimed squarely at the youth market and support will take the form of press ads in youth and gaming titles as well as instore activity. Carbonates controller Adrian Troy said gaming had become a "mainstay" of youth culture.