All General Mills articles – Page 3
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News
Old El Paso to get £6m ‘Make Some Noise’ campaign
It is set to make its debut on 1 August with a 30-second TV advert
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News
General Mills shares jump after raising profit guidance
While competitors Kraft Heinz and Kellogg’s have cut profit guidance in recent months, General Mills is expecting to beat its targets
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News
Häagen-Dazs joins healthier ice cream trend with Gelato
Each 100ml contains no more than 12.5g of sugar and between 5.2g and 5.6g of fat
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News
Lärabar secures Sainsbury’s listing for UK supermarket debut
The plant-based US brand will land this month in Apple Cinnamon, Banana Choc Chip and Peanut Butter Choc Chip
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News
Häagen-Dazs unveils Facebook chatbot ordering service
Häagen-Dazs Now uses ’an innovative combination of proven mobile technologies’
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News
GM expands Fibre One and Nature Valley snack bar ranges
New ‘guilt-free’ Fibre One Cake Bars come in Triple Choc and Carrot Cake (rsp: £2.89/4x25g)
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News
Petits Filous works with Amazon for Play Free push
Consumers will receive “play-promoting instructions” alongside their Amazon Pantry order, designed to encourage children to rediscover the cardboard box as a plaything
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News
Old El Paso launches ‘scoop-like’ Crunchy Tortilla Strips
They will roll out in the UK at the end of this month into Tesco in two variants: Original and Cheese (rsp: £1.65/185g).
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News
Häagen-Dazs signs tennis star Grigor Dimitrov as ambassador
The ATP Finals winner, currently ranked third in the world, has signed a two-year deal with Häagen-Dazs
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Analysis and Features
Nature Valley Nut Butter Biscuits - Peanut: acid test
Nature Valley enjoyed a spectacular 2017. The brand increased its value sales by 12.8% to £44.6m
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News
Petits Filous unveils Play Free marketing campaign
£3m push will run from 13 January to end of February, and will feature TV, VOD and Facebook ads
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The Big Interview
The Big Interview: Ben Pearman of General Mills shares his beliefs and values
General Mills boss Ben Pearman believes it’s still possible for a multinational to operate – and grow – like a startup
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News
Liberté adds 'indulgent' Excellence strained yoghurt duo
Excellence is a thick and creamy strained yoghurt made using milk and cream, served on a layer of lemon or salted caramel
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News
General Mills to fund 5,000 more Greggs Foundation breakfasts
Pledge comes on top of existing work to feed more than 950 pupils every day…
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News
General Mills is first supplier to deliver to new FareShare depot
Since 2013, General Mills has donated 100 tonnes of surplus food, allowing FareShare to distribute 250,000 meals
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News
Old El Paso and Green Giant prices rise as mults hike General Mills brands
Supermarket prices for General Mills’ UK brands are surging, prompting speculation the supplier has become the latest to push through Brexit-related cost inflation
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News
General Mills appoints Ben Pearman as manager of Northern Europe
Pearman succeeds Markus Muehleisen in the MD role
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News
General Mills launches first TV campaign for Fibre One
The £1m ad push focuses on the typical post-Christmas dieting period
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News
Danny Trejo back on TV for £3.7m Old El Paso Mini push
Half of the new range’s media investment has been spent on online activity
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News
Nestlé and General Mills want global guidance on whole grain
The suppliers found just two countries had a quantitative recommendation
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