Archive of all General Mills articles – Page 4
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NewsLärabar secures Sainsbury’s listing for UK supermarket debut
The plant-based US brand will land this month in Apple Cinnamon, Banana Choc Chip and Peanut Butter Choc Chip
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NewsHäagen-Dazs unveils Facebook chatbot ordering service
Häagen-Dazs Now uses ’an innovative combination of proven mobile technologies’
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NewsGM expands Fibre One and Nature Valley snack bar ranges
New ‘guilt-free’ Fibre One Cake Bars come in Triple Choc and Carrot Cake (rsp: £2.89/4x25g)
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NewsPetits Filous works with Amazon for Play Free push
Consumers will receive “play-promoting instructions” alongside their Amazon Pantry order, designed to encourage children to rediscover the cardboard box as a plaything
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NewsOld El Paso launches ‘scoop-like’ Crunchy Tortilla Strips
They will roll out in the UK at the end of this month into Tesco in two variants: Original and Cheese (rsp: £1.65/185g).
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NewsHäagen-Dazs signs tennis star Grigor Dimitrov as ambassador
The ATP Finals winner, currently ranked third in the world, has signed a two-year deal with Häagen-Dazs
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Analysis & FeaturesNature Valley Nut Butter Biscuits - Peanut: acid test
Nature Valley enjoyed a spectacular 2017. The brand increased its value sales by 12.8% to £44.6m
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NewsPetits Filous unveils Play Free marketing campaign
£3m push will run from 13 January to end of February, and will feature TV, VOD and Facebook ads
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InterviewsThe Big Interview: Ben Pearman of General Mills shares his beliefs and values
General Mills boss Ben Pearman believes it’s still possible for a multinational to operate – and grow – like a startup
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NewsLiberté adds 'indulgent' Excellence strained yoghurt duo
Excellence is a thick and creamy strained yoghurt made using milk and cream, served on a layer of lemon or salted caramel
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NewsGeneral Mills to fund 5,000 more Greggs Foundation breakfasts
Pledge comes on top of existing work to feed more than 950 pupils every day…
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NewsGeneral Mills is first supplier to deliver to new FareShare depot
Since 2013, General Mills has donated 100 tonnes of surplus food, allowing FareShare to distribute 250,000 meals
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NewsOld El Paso and Green Giant prices rise as mults hike General Mills brands
Supermarket prices for General Mills’ UK brands are surging, prompting speculation the supplier has become the latest to push through Brexit-related cost inflation
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NewsGeneral Mills appoints Ben Pearman as manager of Northern Europe
Pearman succeeds Markus Muehleisen in the MD role
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NewsGeneral Mills launches first TV campaign for Fibre One
The £1m ad push focuses on the typical post-Christmas dieting period
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NewsDanny Trejo back on TV for £3.7m Old El Paso Mini push
Half of the new range’s media investment has been spent on online activity
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NewsNestlé and General Mills want global guidance on whole grain
The suppliers found just two countries had a quantitative recommendation
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NewsFood production jobs at risk as major suppliers scale back
Employees at Bakkavor Meals, General Mills UK and Moy Park are facing job losses
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NewsGeneral Mills set to close Jus-Rol pastry plant in Berwick
General Mills has announced plans to close its Jus-Rol pastry plant in Northumberland with the potential loss of 265 jobs
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NewsGeneral Mills improves profits despite sales slip
Profits at General Mills leapt 23.6% to $426.6m in its first quarter despite overall revenues slipping slightly as the US food group improved pricing and focused on margin expansion efforts.