Your rival has cut the price of milk by 1p a pint. Do you:
A Match his price cut;
B Do nothing, in the belief your customers will remain loyal;
C Cut the price of your milk by 2p
a pint, then phone up your milk supplier and demand a 3% rebate on everything you've paid them in the past five years.
A competitor is bidding for a site within a mile of one of your stores. Do you:
A Go in and make a better offer - even though you'll never actually put anything on the land;
B Do nothing - after all, more competition is a good thing;
C Wait until they've built their store, then buy up the local school playing fields next to it and build an even bigger one.
You hear there will be a protest against a store you are planning to build. Do you:
A Ignore it - it'll blow over;
B Address the protesters directly, and try to win them over;
C Take out an injunction against the protesters and hire actors to stage a demonstration in favour
of the store development.
Unprecedented levels of farmers are going bust - allegedly because of downward price pressures from your company. Do you:
A Point out you are one of British farming's biggest customers;
B Sit down with farmers' leaders and agree a series of immediate price rises to stem the exodus;
C Buy more produce from abroad.
A c-store complains that a voucher promotion at your out-of-town store is threatening to put him out of business. Do you:
A Insist that shoppers are simply exercising their freedom of choice;
B Develop a joint loyalty scheme to encourage his customers to
remain loyal. Guys like him are
the lifeblood of our communities;
C Buy his store.
One of your produce buyers has cancelled a salad contract at the last minute, leaving the grower facing ruin. Do you:
A Say you sympathise, but insist the buyer acted in accordance with the Supermarkets Code of Practice;
B Pay compensation to cover the grower's loss and sack the buyer;
C Give the buyer a pay rise.
A price war you prompted is
spiralling out of control, wiping millions off the value of key
commodity markets. Do you:
A Insist that you are absorbing all of the price cuts yourself - and urge your rivals to do the same;
B Break down and weep, as you realise the monster you've become;
C Laugh manically, before choosing the next category in which to wield your price-cutting hatchet.
An environmental report claims your company is responsible for destroying communities. Do you:
A Acknowledge that supermarkets have changed the way we live, but insist it is due to consumer choice;
B Launch a 200-point community action plan and pledge to donate 75% of all future profits to urban and rural regeneration projects;
C Commission your own report, showing that crime and adultery have fallen in towns with more than seven supermarkets.