Afro-Caribbean distributor Tropical Sun Foods has made its biggest marketing investment to date with the rollout of an online ‘vending machine’.

Its Made with Caribbean Rays campaign is centred around a virtual vending machine that users can order a free sample from or opt for a discount voucher, redeemable at Sainsbury’s or 20,000 independent retailers.

The company said it had enjoyed 20% year-on-year organic growth.