Chilled desserts specialist Gü has launched two family-sized desserts to tap growing demand for sharing puds. The 450g offerings, Gü Chocolate & Vanilla Cheesecake and Frü Zesty Lemon Cheesecake (rsp £3.99), provide ‘8 cautious slices’ or ‘6 confident slices’ per pud. They are expected to hit sales of £2m in their first year.

“Research has shown there is growing demand for sharing puddings so it makes perfect sense to launch a family-sized range of cheesecakes based on two of our top-performing ramekin lines,” said marketing manager Becs Sears.