Although a challenging year for the category, bread & baked goods suppliers are optimistic that occasion-led and cross-category inspiration will continue to woo shoppers to the bakery aisle.

Discover their thoughts on merchandising both brands and in-store bake off, and which flavours are wowing consumers in the more indulgent sweet treats sector.

This is an advertising supplement brought to you by The Grocer.


Company: The Grocer

Format: PDF

Length: 24 pages

Type: White Paper

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