harvey nichols revamped range

Each revamped product features vibrant and sleek packaging with a tongue-in-cheek tagline

Harvey Nichols has relaunched its own-label snack, tea and biscuits ranges with vibrant and sleek packaging.

The luxury retailer is introducing the revamped selections online and in its seven stores across the UK and Ireland, and has said the assortment is “set to be the trendiest food products to hit the shelves this summer”.

Its snacks range, Naughty Nibbles, includes plain, seasoned and chocolate-covered nuts, alongside innovative varieties such as Dark Chocolate Edamame Beans and Nuts, Pretzels, Peas & Beans (rsp: £5.95/180g).

The snack range is presented in clear, iridescent packaging to allow customers to see the items inside. They also feature what the retailer has described as tongue-in-cheek taglines for each product. For instance, its Dark Chocolate Cashews come with the tagline of ‘the little black dress of nibbles’.

These items have been introduced online and in Harvey Nichols stores this month, and range from £1.50 to £2.95 for on-the-go individual portions, and £3.95 to £5.95 for shareable ‘party packs’.

The second wave of revamped Harvey Nichols snacks, its own-label biscuit range, is set to hit shelves and its website in August, and will feature pull-out biscuit boxes and a mini shortbread collection with three new varieties: Butter Fingers, Wee Ones and Petticoat Tails.

Packaging for its biscuits will be made up of reusable metallic tins with airtight lids to keep the items fresher than traditional packaging. These tins will be available in an assortment of flavours, each with its own colour to represent the products, such as pink for its fruity variety, or copper for caramel, ginger and chocolate.

The biscuit range will be priced between £4.95 and £10.95.

The tea range will be made up of pull-out boxes, apothecary-style jars, mini matcha tins, colourful refill packs and reusable tins embossed with the Harvey Nichols brand logo. Due to launch in September, the selection includes the most popular flavours and blends the upmarket retailer confirmed during a series of tastings with customers, including two new organic matcha green teas from Japan.

Items will be priced from £7.95 to £9.95, while the new matcha green teas AAA and AAA+ have rsps of £29.95 and £39.95 respectively.

“Like a fashion collection, we have built the range up with lots of different elements, so that everything works together but does not look the same,” said Harvey Nichols food development manager Shirley Aubrey. “Using bold patterns, high gloss, colourful metallics and playful words, we believe we have created an uber-stylish range of gifts you can eat using the language of fashion, instead of food.”