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’it’s beginning to look like Christmas’, at Bidfood, who launched a gluten-free range this week

Bidfood has added gluten-free products to its Christmas range for the first time this year.

The wholesaler’s largest ever festive selection includes more than 40 gluten-free lines such as smoked salmon and dill naked fishcakes, brie and beetroot chutney tarts, and baked winter cheesecake.

It comes after research published by Kantar Worldpanel in April revealed 54% of households joined the trend in the first three months of this year by buying at least one ‘free from’ product.

“While the holiday season is a time of indulgence, we also need to be mindful of different dietary requirements, such as free-from,” said Bidfood campaign controller Gail Bridgeman. 

“This has been a big focus for us over the last 12 months, which is why we’ve created the largest selection of gluten-free options to date and have a dedicated section for these items within our Christmas brochure.”

Bidfood said this year’s offering of more than 750 products, including more than 120 new products, have been designed to meet emerging trends and operators and customers’ needs and demands.

Turkey ‘cushion’ with pork and stuffing, individual turkey and duck ‘cushions’ with Morrello cherry stuffing, and ‘Christmas on a stick’ skewers with pork chipolatas have been added to Bidfood’s Farmstead range.

There is also Northcoast Seafoods’ raw lobster tails, Pacific West slipper lobster, Premium Selection king scallops with chilli butter, and smoked salmon and prosecco centre parfait.

“We’ve worked hard to ensure we offer products for everyone, regardless of allergies, and without compromising on taste,” added Bridgeman.

“With a mix of traditional favourites and exciting new products, the Bidfood 2017 range has a combination of what diners like to enjoy each year plus lots of new dishes to try.”

A range of alcohol-infused cheesecakes including popping peach bellini, gin fizz and elderflower, and whiskey mac flavours, have also been added for the festive season.