Pack’d is targeting health enthusiasts with a new trio of frozen Protein Smoothie Kits.
Launching into Tesco, Sainsbury’s and Ocado this week, the new range comprises Cherry Choc Protein+, Apple Crumble Protein Refuel and Strawberry Shake Protein.
Each pack contains two Smoothie Kits (rsp: £3.50 per 2x140g portioned pack), which blend frozen fruit and vegetables with whey protein (13g per portion) and superfoods.
Consumers need to add milk, almond milk or water and blend for “a post-gym hit, a morning boost or a healthy dessert”.
“Each Pack’d kit has been perfectly portioned, ensuring that you get exactly the same nutrients time and again,” said the brand’s nutritionist Matt Lovell, who also works with Tottenham Hotspur and the England Rugby team.
“The sachets have been specifically formulated with key superfood ingredients related to the chosen function, elevating the smoothies to a source of real, targeted nutrition.”