Tesco is to help customers with food allergies and special diets find products more easily on its online grocery platforms.
The retailer has signed up with London-based technology company Spoon Guru in a move, which will allow customers to filter their food searches. Searches will cover food intolerances, such as lactose, gluten or nuts, and specific dietary requirements including vegetarian, vegan, low fat and low salt.
The new service will be launched on the Tesco.com mobile app from next week before being rolled out to its full online platform in the summer.
Spoon Guru launched in April last year as an app to assist customers with food allergies and special dietary needs.
“We want to make it easy for customers to shop with us online and help them make the right food choices, so we’re really excited to be working with Spoon Guru,” explained Tesco chief customer officer Alessandra Bellini.
“Adding their technology to Tesco.com is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes.”
Spoon Guru CEO Markus Stripf added: “We know from our own research that 54% of UK adults followed a diet in 2016. Whether due to a lifestyle choice, allergies or intolerances, Britain’s dietary needs are vast and using technology like Spoon Guru, retailers can make shopping much simpler, easier and a more pleasurable experience.”
“From inception our goal at Spoon Guru was to support the millions of people who struggle with intolerances, allergies and specific dietary needs and we are thrilled that Tesco recognises this and is partnering with us to evolve a game-changing solution for the population’s changing dietary needs.”