KP Snacks reformulated non-HFSS range

Source: KP Snacks

KP Snacks will reformulate its Tyrrells, Popchips, Hula Hoops Puft and Penn State brands

KP Snacks plans to reformulate products across a swathe of its brands ahead of the HFSS clampdowns.

The snacks giant today told The Grocer it would reformulate its Tyrrells, Popchips, Hula Hoops Puft and Penn State brands, with non-HFSS innovations rolling out over the coming months.

A non-HFSS Hula Hoops Puft range – in Beef, Salt, and Salt & Vinegar flavours – will roll out by the end of June.

Meanwhile, the entire Popchips range will be reformulated and relaunched in a phased rollout ahead of October.

Premium crisps brand Tyrrells’ bestselling Lightly Salted flavour will also be reformulated – a non-HFSS version will be available in both sharing, multipack and singles formats from May.

It comes after Tyrrells added a non-HFSS Mediterranean Herb flavour to its crisps lineup in January.

Alongside the reformulations, the snacks manufacturer said it would focus on building its KP Nuts brand, which is exempt from the proposed legislation.

By the time the new legislation is introduced, over 100 SKUs and a quarter of the KP Snacks portfolio will be non-HFSS, “making it one of the most comprehensive non-HFSS ranges available within the crisps, nuts and snacks category”, it claimed.

“This broad range will be extremely important to retailers as it will be excluded from any promotion and location restrictions that the legislation stipulates,” it added.

KP Snacks sales director Andy Riddle said the business was “passionate about doing the right thing by our consumers, by providing people with healthier options to enjoy as part of a balanced and healthy lifestyle”.

It was, however, “equally committed to driving our taste brands which our consumers know and love”.

As a result, KP Snacks would “continue to offer shoppers choice with our leading brands such as McCoy’s and our Hula Hoops core range”, he said.

It comes amid a flurry of non-HFSS innovations from snacking brands over recent days.

Walkers, for example, today (14 March) unveiled its first fully non-HFSS crisps range with “nearly half the salt” of its standard offering.

Kettle Foods, meanwhile, unveiled plans to launch a trio of non-HFSS bread snacks later this month.