Valeo Snackfoods has reformulated core lines of its upmarket tortilla brand Manomasa to make them non-HFSS.
The reformulated lines “will be rolling out through this year”, Valeo Snackfoods marketing director Russell Tanner told The Grocer.
He added the team had managed to change the recipes “in a way where we don’t believe taste is compromised in any way, shape or form”.
Valeo is also reformulating its Metcalfe’s popcorn brand to make it HFSS-compliant. It said it was “lightly adjusting” its Sea Salt, Cinema Sweet and Sweet n Salt flavours before rolling them out this summer.
It last month launched a trio of HFSS-compliant bread snacks via its Kettle Foods brand, but has no current plans to reformulate its core crisps line.
Tanner said Valeo “wouldn’t launch a compromised Kettle product just to get it on shelf”.
As its flavourings came “from real ingredients… it’s not like we can just quickly change flavours around”, he said.
Despite this, Valeo had “things that are developed in the pipeline” and was “still investigating different types of products and different processes and ways of making product across all of our brands, but in particular Kettle, that allow us to meet the regulatory needs”, said Tanner.
He added: “There will be more coming, but nothing I can share just yet.”
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