Beiersdorf has overhauled its Nivea classic skincare range for men with new packaging and improved formulations.
Re-named Nivea Men Originals, the new-look range is rolling out sporting the original blue round logo from the 1960s to “evoke trust” and highlight the heritage of the brand, said Beiersdorf.
The updated six-strong range, which includes facial and shaving lines, is in Tesco, Sainsbury’s, Superdrug and Boots.
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