Beiersdorf overhauls Nivea for men skincare and shaving lines

Nivea Men Originals sports brand’s original 60s logo

Beiersdorf has overhauled its Nivea classic skincare range for men with new packaging and improved formulations.

Re-named Nivea Men Originals, the new-look range is rolling out sporting the original blue round logo from the 1960s to “evoke trust” and highlight the heritage of the brand, said Beiersdorf.

The updated six-strong range, which includes facial and shaving lines, is in Tesco, Sainsbury’s, Superdrug and Boots.