Boots has frozen prices on more than 1,500 of its own-label products until the end of the year as part of the company’s ‘Price Lock Promise’.
The own-brand lines cover beauty, health, wellness and baby, including everyday essentials such as toothpaste, shampoo, nappies and shower gel.
On top of the price freeze, Boots is also increasing promotional activity. The retailer said today it would be running over 1,300 deals and promotions at any given time.
“We always try to offer great value and the best price for our customers,” said Boots chief customer and commercial officer Steve Ager. “In pulling together the list of products to include in the Price Lock Promise, we reviewed the lines that customers buy most regularly as well as those that are deemed to be day-to-day essentials.
“We want customers to feel reassured that the prices of a large selection of health and beauty favourites will be staying the same, helping them to continue to buy the quality lines they love at Boots.”
Boots’ high street rival Superdrug is also price freezing a number of own label lines. It said recently 130 everyday essential lines across personal care, beauty and healthcare, would be frozen in price for a year.