Unilever hopes to build on the success of its Lynx Manwasher with a ‘shower tool’ for men with sensitive skin.

The Dove Men+Care Tool, available now, is slightly more premium (rsp: £4.99) than the Manwasher (rsp: £3.99).

The two tools could be worth as much as £3m in retail sales, said Kavi Tolani, brand manager for male skin cleansing. Since launch last August, Manwasher has generated £700,000 in sales, according to Unilever.