Nivea has added an anti-ageing range to its male grooming line-up and extended its similarly positioned Vital line for women with a serum.

The Nivea Men Active Age range comprises three products: an aftershave moisturiser (rsp: £8.99), a day moisturiser (rsp: £11.99) and a night regenerator (rsp: £11.99). Available now, each contains nutrients to help reduce wrinkles and strengthen, protect, moisturise and firm skin.

Nivea Vital Multi Active Anti-age Serum (rsp: £12.99) joins the three Vital products for women aged 55+. The other products - day, night and eye cream - launched in the UK in March following “huge success abroad”.