Unilever has unveiled a Disney branded range for Radox featuring characters from Star Wars and Frozen – the brand’s first products specifically for children.
The new Radox Kids line-up features Frozen Bath & Body Wash, Star Wars Bath & Body Wash, Frozen Shampoo & Conditioner and Star Wars Shampoo (rsp: £2.50/400ml), as well as Frozen Refreshing Hand Wash (rsp: £1.80/250ml). All products have a grip design with a pump cap.
Available now, the range will be supported by in-store and PR activity, and Radox hopes to grow the children’s skin cleansing category, particularly impulse purchases.
The launch follows the launch of the Feel Victorious range in July, which added two new variants to the Radox portfolio in celebration of a summer of sport.
“Kids bathtime is a fun activity and we know mums are looking for products that bring excitement but with the added reassurance they feature a caring formula for their children’s sensitive skin,” said Marcus Buck, kids & baby brand manager for Unilever.
“From the UK’s leading bath and cleansing brand, the new Kids range encapsulates the expertise of Radox and teams it with hugely popular Disney characters to create a unique offering that is set to make a splash among families.”
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