Superdrug marketplace

Source: Superdrug

The marketplace products are integrated with Superdrug’s own online range

Superdrug has launched a third-party online marketplace, in the culmination of plans announced March.

Some 300 health & beauty brands are signed up to the platform, doubling the number of products available on from today (21 November).

They include skincare brand UpCircle Beauty, Women’s razor brand FFS Beauty and makeup brand Jecca Blac.

The marketplace products are integrated with Superdrug’s own online range but are identifiable by a marketplace logo and banner. They can be added to a basket and purchased at checkout along with Superdrug’s products.

Boots is set to launch a similar online marketplace in spring 2023, as part of plans announced in September.

Read more: Boots’ third-party marketplace plans are not a moment too soon for the business

Both health & beauty retailers are partnering with online marketplace software firm Mirakl.

“Marketplace is the exciting next step in our digital transformation programme,” said Superdrug marketing and e-commerce director Matt Walburn.

“Our intention is twofold: to promote diversity by supporting entrepreneurs and small businesses within the industry, and to dramatically increase our range on, broadening and strengthening our accessible beauty and health offering to our customers.”

Sophie Marchessou, Mirakl executive VP customer success B2C, said: “Our technology has supported Superdrug to already onboard an impressive 300-plus carefully selected partner brands to their marketplace in time for its launch.

“This initial growth will drive a wider, highly curated product offering, enabling Superdrug to efficiently respond to, and go beyond their customers’ needs.”