Boots customer handing over their Boots Advantage Card

Source: Boots

The scheme has over 15 million active users

Boots is to offer extra limited-time Advantage Card rewards throughout August and September to mark the loyalty scheme’s 25th birthday.

The health and beauty retailer will be revealing new ‘birthday offers’ each week across beauty, baby and healthcare, plus extra savings for students and bigger points for members of its Over 60s Rewards and Boots Parenting Club schemes. 

Advantage Card members usually get four reward points for every £1 spent, with each point equating to 1p to spend in store or online. This Thursday (4 August), Boots is to offer four times the usual points between 11am and 1pm. It will then offer three times the usual points until 5pm followed by double the usual amount until 11pm. 

Until 9 August, Advantage Card holders can also get 25% off selected skincare, haircare, fragrance and beauty accessories.

Competitions for Advantage Card holders are also set to run over the next eight weeks in the Boots app, in which 100 loyalty scheme members will win 25,000 points each, worth £250.

Advantage Card has over 15 million active users, according to Boots.

The retailer recently added to the benefits with exclusive discounts for members on over 400 products each month.

“Our new campaign ‘Our birthday, your rewards’ has been created to offer our best ever event for Boots Advantage Card holders, with amazing deals and promotions running over an eight-week period,” said Boots director of customer marketing Hollie McLellan.

“There’s never been a better time to have a Boots Advantage Card, so if you don’t have one yet, be sure to sign up now and download the Boots app to make sure you don’t miss out.”