Greggs has pledged to provide 15 million extra vegetable portions by 2020 in a reformulation of its freshly prepared soups and salads.
All of the company’s soups and leaf-based salads will provide at least one portion of vegetables by January, it will announce at the Food Foundation’s vegetable summit tomorrow.
In addition, 50% of Greggs’ cold sandwich range will provide half a portion of vegetables by January.
This follows the launch of Greggs’ Balanced Choice range in 2014, which offers a selection of products with fewer than 400 calories. Included in the range are sandwiches, wraps, salads, soups, porridge, fruit, yoghurt and drinks.
“We know that choice is very important to our customers and while our traditional favourites are much loved, we’re proud to be able offer customers healthier options as part of our Balanced Choice range,” said Greggs commercial director Malcolm Copland.
“Currently more than 10% of our sales come from our Balanced Choice range, which highlights that there is growing demand from our customers. We’re pleased to be making a ‘Pledge for Veg’ at the Veg Summit and will be looking at ways to increase the use of veg and salad in even more new products in the future.
“Over 20,000 premature deaths in the UK every year could be prevented by eating more veg. This pledge from Greggs has the potential to help millions of people in the UK eat the extra portion of veg they need every day,” added Food Foundation executive director Anna Taylor.
“But this is just the beginning! We have more than 40 pledges being made at our summit on Tuesday, including several major supermarket chains and manufacturers, and we want to hear from even more. Everyone can play a part in pledging for veg.”