Cruush holland & Barratt

Holland & Barrett’s Crussh juice bar in its flagship Oxford Street store

Holland & Barrett has opened a Crussh ‘fit food’ and juice bar concession in its flagship Oxford Street store.

The concession launched on Tuesday with a menu of healthy food, ‘super smoothies’ and a full ‘smart’ coffee menu including turmeric lattes and Bulletproof coffee.

The new addition comes eight months after the 10,000 sq ft flagship London branch opened to the public.

The two-level branch is home to a number of different areas including a vegan nail bar, cereals to go fixture and olive counter, and is Holland & Barrett’s fourth concept store following pilots in Chester, York and Plymouth.

Crussh has 29 stores across London and in June opened a concession in Sainsbury’s Pimlico, which could be followed by more if demand is high.

Crussh CEO Shane Kavanagh said he was “delighted” to open in Holland & Barrett.

“With health & wellbeing at the core of both businesses, there is a natural synergy between the two brands.”

Holland & Barrett’s head of food Ian Mackie added: “Healthy food to go is a growth area for us across the entire business. When you combine this demand with a high footfall area like Oxford Street and great products like Crussh’s, we’re very confident we have a winning formula that customers will love.”