Mary Berry effect cools as Brits hang up their pinnies

The number of Brits who bake weekly has fallen by a quarter in the past year. Plus: how many have their cake and eat it, all by themselves? 

Lidl buyer: baking to impress will be big in 2016

Consumers are moving away from standard baking, says Lidl’s Verena Alter, to more artistic styles… so how is Lidl looking to cash in? 

How to create a little slice of home-baking heaven in store

It’s time the supers injected a bit of Bake Off fever into their stores. So we’ve asked design agency Sherlock to show us how…

Cheers! Craft beer cakes top our list of global innovations

We’ve scoured the globe, with the help of Mintel, to find the most innovative home-baking launches from the past year. Here’s what we’ve come up with…

Sugar crash! Sugar sales fall 9.7% in home-baking aisles

Baking sugars suffer a £13.5m loss with icing and caster sugar among the worst hit. So how is the market responding? 

Bloggers: gluten-free baking kits are ‘ripe for development’

Dominic and Sarah discuss why brands should collaborate with home-baking bloggers…

Decoration innovation: our top picks

Decorations are the pièce de résistance of any home-baking creation. Here’s our rundown of some of the most innovative and creative ways to top them…

Life is sweet! Our top sugar-free baking recipes

We’ve hunted down some of the tastiest recipes using sugar alternatives such as agave syrup and stevia. Sweet!

Revealed: Home baking’s star-performing new products

We’ve picked our three favourite new launches in home baking from the past year. Tuck in here…

Dr Oetker forks out most on ads as rivals move online

Exclusive analysis shows that home baking brands are slashing spend on traidtional ad channels. Why?