Horlicks Cappuccino sticks
Launched
: September 2012
Manufacturer: GlaxoSmithKline

In a bid to reverse declining sales, GlaxoSmithKline is launching a cappuccino-flavoured version of Horlicks. Combining the taste of frothy coffee with the malt of Horlicks, the single-serve sachets are available individually or in packs of six (rsp: £1.99). The fact the GlaxoSmithKline-owned drink contains extra vitamin D is advertised on pack for the first time and at just 80 calories a cup, the brand is hoping this healthier alternative to a regular cappuccino will help drive sales.



Nescafé Original 2-in-1 sticks
Launched
: July 2012
Manufacturer: Nestlé

Nescafé Original’s new 2-in-1 instant coffee builds on the success of the 3-in-1 range which launched last year. The hassle-free single-serve stick format, which contains instant coffee and whitener, has been designed to appeal to younger consumers who don’t take sugar. The stick has been developed specifically for the c-store sector.



Cadbury Highlights Bournville sticks
Launched
: May 2012
Manufacturer: Cadbury

Cadbury has put its Highlights hot chocolate range, previously available in a sachet, into handy sticks in three flavours - Bournville, fudge and milk chocolate, at just 40 calories per serving. The Kraft-owned company has also made the move from sachet to stick with its Hot Chocolate Instant brand.



Beanies The Flavour Co Irish Cream
Launched
: May 2012
Manufacturer: Beanies The Flavour Co

Beanies The Flavour Co’s Irish Cream flavour instant coffee come in 1.8g sticks in Rich Hazelnut and French Vanilla flavours. The sticks, which are sold in 150g boxes with an rsp of £15.50-£19.50, have been snapped up by Cheshire-based foodservice operator Skytrac Solutions. Listings are currently being negotiated with retailers.