Domestos toilet wipes
Launch date:
February 2013
Manufacturer: Unilever

Not just for wiping the seat this market-first is for the bowl too. However unsavoury that may sound, brand owner Unilever has high hopes for the latest addition to its Total Toilet System (which also includes the Extended Germ Kill, Germ Blaster, Toilet Blast and Zero Limescale products). The wipes will be backed up with a £3m marketing investment aimed at building on the impressive growth Domestos has delivered in the past year. Rsp: £1.69.


Vanish Stain Stop aerosol
: Reckitt Benckiser
Launched: September 2012

Eco-friendly Vanish Stain Stop is billed as a new take on pre-treat, enabling consumers to treat stains and then leave garments in the laundry basket until there is enough for a full wash, leading to more economic and efficient use of the washing machine, claims Reckitt Benckiser. It is available in all major outlets. Rsp: £4.59.


Enrituals Laundry Fragrance Booster
Purity Global
Launched: November 2012

Makes freshly washed laundry smell even more fragrant, apparently. Tesco rolled out a £1 laundry product range from discount supplier Purity Global to 300 stores last January. In November, Purity added this new product to the range. Now Purity is in talks with other retailers regarding listings.


Cleaning and dusting wand
: EnviroProducts
Launch date: February 2013

Perfect for tackling that hard to reach bit behind the radiator, the latest product to join the E-cloth range is good for 100 cleans before a replacement head is required. So says EnviroProducts, adding that cost-savvy consumers are looking for products they can use again and again. The wand has an rsp of £9.99, replacement heads are £3.99.