Wrigley is stretching its Hubba Bubba soft bubble gum brand into a new format with the launch of a sticky tape-type dispenser.
Hubba Bubba Bubble Tape allows consumers to snap off just the amount they want each time. It hits shelves on Monday (30 September) and targets seven to 14-year-olds. The Blue Raspberry and Snappy Strawberry flavours sport bright blue or bright red packaging respectively and come in cases of 15 outers with 12 dispensers in each. A media campaign is promised over the next year. Rsp: 85p, 180cm.