United Biscuits is giving away prizes worth £3m as part of a summer promotion to boost sales of its Hula Hoops brand.

From July 5, consumers of the ring-shaped snack will be able to participate in a text & win promotion on 125 million packs of handypacks, big bags and multipacks.

The promotion, which is set to run for 12 weeks, will be supported by a £750,000 marketing campaign, including radio and poster ads, an interactive website and point-of-sale material.