Bacardi rum is being launched into the UK off-trade in two different flavours - Apple and Berry - to appeal to younger rum drinkers. The 32% abv spirits will be sold in 70cl bottles priced at £12.49.
A citrus variant of Foster's lager will be available in the UK this summer. Foster's Twist will be sole in twisted cut-glass bottles.
Tiger Beer has revealed a revamped bottle design, which includes raised wording for Tiger on the glass, along with the launch of a £1m print advertising campaign.
The Gaymer Cider Company is targeting 20 to 25-year-olds with a £3m TV and poster advertising campaign, part of a £24m investment programme announced by the company in February.
Heineken for rugby
Heineken International has renewed its contract to sponsor the Rugby World Cup in September/October 2007.