Tesco is running in-store responsible drinking activity in association with Diageo GB in the run-up to Christmas. Hints and tips will be shown via Tesco TV and on shelf talkers.
Asahi under licence
Asahi Breweries MD Akira Ohara and Shepherd Neame chief executive Jonathan Neame signed a UK sales and marketing licensing contract this week for Asahi Super Dry. The UK brewer first brewed and distributed the brand under licence in July 2005.
Beer sponsors Wags
Corona Extra is supporting The Wags in Winter Wonderland, a fashion show and male cancer campaign fundraiser featuring footballers' wives. The event will be held on 18 December in London.