Sailor Jerry, the spiced rum distributed by First Drinks Brands, is to sponsor this summer's Kerrang! Awards in a bid to become "authentic and edgy". The move follows a spring sampling campaign targeting 21 to 35-year-olds at music events.
Rioja throws fiesta
Promotional body Wines from Rioja has created a food and drink festival to celebrate tapas and Riojan wines. The free event will take place at Ely's Yard in London's Brick Lane on 28-29 June.
Bottles lighten up
Freeminer has ditched its 500g bottles for 100%-recyclable 300g amber glass bottles. "The quality of the beer is not compromised," said MD Peter Thomas.