Bertolli - Unilever’s Italian olive oil and pasta sauce brand - is expanding and being given a facelift to emphasise its natural ingredients.
New packaging for the Bertolli 500g pasta sauces will be in stores from March, along with a product reformulation across the range, a ‘Best Ever Taste’ flash on pack and a new easy-to-open lid.
A new flavour is also
being added to its Rustico sauces - Olives, Capers & Parsley, which will be available in a 320g jar. Unilever is also ringing the changes with Bertolli’s olive oil range. Delicato is being renamed Olio di Oliva, while new colour-coded labels for the three variants will show how different oils suit different dishes.
Natercia Kubicek, Bertolli business manager, said: “This exciting relaunch shows our continued commitment to establishing Bertolli as the Italian-inspired brand of choice in the UK in both convenience and multiple outlets.”
A £3m advertising spend on TV, press and posters will support the relaunch.

GlaxoSmithKline is launching an on-pack promotion, with a 95% chance of winning a prize, to highlight the fact that 95% of all Britain’s blackcurrants go into making Ribena. The promotion, with a Mini Cooper convertible as the top prize, will be on packs from next month.
Right Guard is unveiling a modern, more feminine-looking packaging design across its range of female antiperspirant deodorants from next month. It said this would broaden appeal and attract new users.
European premium fruit juice producer Pago has added a 15th flavour to its popular range of healthy fruit juices - blood orange & lime. It said the drink mixes well with Campari, Dubonnet, vodka and tequila.
Duracell has developed a disposable digital camera battery that it claims delivers three times as many pictures as alkaline equivalents. PowerPix will retail from £4.99 to £5.49 for AA and AAA four-packs.
Inverawe Smokehouses is adding whole smoked Scottish chicken and mini blinis to its product range this Easter to tempt gourmet food fans.
Ribena ‘win a mini’
feminising guard
15th fruit flavour
power to pictures
smoked innovation