McCoys is the latest KP snack brand to get the spicy treatment. Hot on the heels of Hula Hoops XL and Mini Cheddars flavour extensions, KP has created McCoys Spice, a brother brand for the main McCoys. The new spicy flavours are Firecracker, Balti Curry and Spiced Chilli, while the core range includes Original, Flame Grilled Steak, Cheddar & Onion and Salt & Malt Vinegar ­ all aimed at the core target market of 17 to 34-year-old men. The brand has had little recent advertising support yet KP claims a 43% rise in McCoys sales last year. This year's consumer ad spend for the brand will amount to £500,000 in the autumn. As 75% of McCoys sales come through convenience and impulse, independent retailers can get a special case with 60 packs for the price of 40 during launch. KP estimates that McCoys Spice will bring £6m incremental sales to the £35m brand over the next year. {{MARKETING - P&P }}

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