All articles by Jacqui Parr – Page 5
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NewsMedia Bites 16 January: Carlsberg x Britvic, Guinness and Moet
It’s a drinks-themed round up this morning with the Carlsberg Britvic takeover and the ongoing Guinness shortage offering some light relief from this week’s focus on inflation and the UK economy
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NewsMorrisons launches private online pharmacy service
Morrisons has launched an on-demand digital private prescription service that allows customers to order medication via the supermarket’s website
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Analysis & Features2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts
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Comment & OpinionHow a Christmas tech fail left customers with trust issues
When Morrisons and Ocado both saw their tech systems fail on the busiest Christmas shopping day of the year, customers were left wondering where to turn
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NewsMedia Bites 22 November: retail sales, energy bills and farming row continues
Retail sales have “plunged” in October, with a spike in consumer confidence meaning retailers can expect to see a strong golden quarter ahead
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Comment & OpinionDoes it really matter that Coca-Cola’s AI Christmas ad isn’t ‘the real thing’?
The Coca-Cola ‘Holidays are Coming’ AI Christmas ad has horrified some – but consumer testing shows it works
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NewsMedia Bites 11 November: Tesco, Asda and M&S
Tesco’s £1bn NI bill, hospitality fights back against the budget and more Asda job cuts in the pipeline.
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